Project: Advertising Research Foundation podcasts

Challenge: Various Councils within the ARF had set out to create their own podcast series. Each program required a unique design that was relevant to its subject matter while also being part of a cohesive whole that could be marketed together or as individual offerings.

Approach: I created an ARF Podcasts sub brand with a logo style that could also be applied to the podcast from ARF subsidiary MSI, while working with the individual Councils to ensure the designs encapsulated the right tone.

Scope: Pocast Artwork, Logo Design, Web Banners, Social Tiles