Project: ARF “Research Initiatives” white papers

Challenges: The ARF engages in a number of research projects throughout the course of the year, then distributes their findings in the form of white papers. The existing document design was not uniform, with each being created using MS Word and Excel graphs by different authors, and did not reflect the quality of the information contained within or the professional and scientific aim of the organization.

Approach: I leaned into the Research Initiatives banner by creating a consistent logo and cover style for the sub brand, and creating bespoke layouts and graphs for each report. I took it a step further by creating a logo style that could apply to all other publications, newsletters, and forms of knowledge distribution under the ARF purview.

Scope: Logo Design, Brand Identity, White Paper Design, Report Design, Icon Design, Data Visualization