Project: ARF’s AUDIENCExSCIENCE annual conference
Challenge: Create an updated identity to distinguish the 2023 conference from previous years’ while maintaining a sense of familiarity for long-time members.
Approach: I centered this campaign around custom-made icons that represented the key topics discussed during the various panels and breakout sessions. I also made a slight evolution to the AUDIENCExSCIENCE logo, incorporating the primary teal color of the organization.
Scope: Brand Identity, Event Design, Logo Design, Icon Design, Printed Signage, Digital Signage, Conference Badge, Web Banners, Social Tiles, Slide Loop, Step-and-Repeat Board, Email Design