Project: Katelyn Richard’s “Inevitable” album release promotional campaign
Challenge: Musician Katelyn Richards had an album recorded and album art created, but needed promotional materials and physical merch for her fans.
Approach: I created a logo of a “one-winged bird,” the thematic core of her album to use in conjunction with her handwritten signature as the foundation of the design elements.
Scope: Logo Design, Typography, Printed Lyric Book, CD & Vinyl Package Design, Merch, Flyer Design, Social Tiles, Email Design, Motion Graphics, Photography