Project: Phoenix Bakehouse brand launch
Challenge: Bring to market a local artisanal sourdough microbakery, emphasizing the handmade nature of the craft, and achieving a feeling of rustic warmth and comfort.
Approach: I suggested the phoenix as a representation of the constant rebirth that a sourdough starter undergoes. To emphasize the handmade aspect of the bread, a phoenix design was hand-carved into a rubber stamp for use in the packaging, along with matching typography to round out the logo. I chose an additional font to balance out the logo with thick lines and gently curved serifs.
Scope: Brand Identity, Logo Design, Typography, Business Card Design, Flyer Design, Web Design, Social Tiles, Photography