Project: Create a logo, update an existing sell sheet, and create a powerpoint template for an emerging brand.

Challenge: Strike a balance between remaining sophisticated and professional while also approachable and upbeat. Further, the flyer had to be printable in grayscale with no modifications.

Approach: I provided a curated selection of options for fonts, colors, logo designs, and layouts to achieve the desired look & feel.

Scope: Brand Identity, Logo Design, Flyer, Slide Deck